The Church of Eleven22 · 2-Year Initiative

Layout Hierarchy Concept

Same words. Same photos. The only change is what gets emphasized — pulling the most striking facts out of the paragraphs so a reader stops. Nine pages shown; the Letter from Pastor Joby and the Giving Journey spread (p.42–43) are kept as-is.

Drag the handle on any page. Left = current · Right = redesign.
Download all 9 redesigned pages (PDF)
Page 11

Neighbors — growth stats

The Mission Field
“100 new residents. Every day.” pulled out as the hero County growth set as a scannable stat row Census facts demoted to supporting text
Page 12

The digital disconnection

The Mission Field
“51% → 25%” set large Friendship stat rebuilt as three ascending tiers Opening line lifted into a pull quote
Page 15

Nations — global stats

The Mission Field
“3 billion” pulled out as the hero Figures set as a scannable stat grid (95% · 7,400 · <2% · ⅔) World map kept as the photo column
Page 16

The Opportunity

The Mission Field
“85%… do not personally know a Christian” lifted as the callout Church-planting goals as stat cards (200 · 1,000) Dense bullets condensed
Page 18

Initiative Overview

Vision
The one-sentence vision lifted as a large callout Vision prose tightened “100% engagement” emphasized
Page 23

One Name

Initiative One
Actions grouped under two clear subheads “…but not on our watch” set as the callout Bullets condensed into two columns
Page 28

Neighbors

Initiative Two
“900 → 2,500 disciple groups” pulled out big Six bullets tightened, key place names kept One disciple group in every neighborhood as the focal idea
Page 37

Nations

Initiative Three
Key numbers as stat cards (200 churches · 15 missionaries) Seven points condensed into a two-column list All names & numbers preserved
Page 44

One Fund

Giving Journey
“One mission. One fund.” as the callout Three dense paragraphs tightened The three funds shown as a clean row